( WeChat )
WeChat official account
Article placement inside the wall. Approvals and lead times stated up front. Priced flat, on the IO.
( WeChat · Baidu · Douyin )
Huaxen
Huaxen is our China performance division. Activation on WeChat, Baidu and Douyin, where western supply paths stop, with the constraints of each platform stated before the quote.
supply path · outside → inside the wallcn
China, inside the walled garden.
- Baidu
- Douyin
Huaxen formats and placements
How a campaign runs
The constraint first. Then the plan.
Three steps for every product. Scoped in writing, placed through one counterpart, reported in your numbers.
01 · Brief
Brief → constraints
You tell us the audience. We tell you where they read, what each channel cannot do and what it costs. One figure, tied to an outcome.
02 · Place
IO → placements
Placements negotiated and booked through one counterpart. Nothing goes live before the IO is signed.
03 · Report
Weekly → wrap
Weekly reporting while live. Platform-reported figures are the system of record.
Questions about Huaxen
( answered )
One figure, tied to an outcome, on the face of the IO. Platform cost and client-facing cost are quoted separately and labelled.
The platforms. Platform-reported figures are the system of record for delivery.
Confidential by default. Client names, campaign names and commercial terms stay between us and the client unless the client approves naming in writing. We describe work by channel, format and result.
Tell us the audience.
We will tell you where they are, what each channel cannot do and what it costs.
New briefs
hello@adnex.io
How it starts
One figure, tied to an outcome. Constraints first.