( Buying )
Own buying system
Programmatic buying run by the team that runs the campaign. Not a reseller seat.
( Programmatic · targeting )
Adnex DSP
Adnex DSP is our own buying system for programmatic supply, run by the team that runs the campaign. Platform cost and client cost are quoted separately.
delivery · platform-reportedschematic
Programmatic, operated.
Full-funnel campaigns with high-impact 3D creative. Delivery is platform-reported.
- Full-funnel campaigns
- High-impact 3D creative
- Platform-reported delivery
- Cost quoted both ways
Adnex DSP formats and placements
( Creative )
Full-funnel campaigns
High-impact 3D creative across the funnel.
( Measurement )
Measured in your numbers
Platform-reported delivery. Platform cost and client cost quoted separately.
How a campaign runs
The constraint first. Then the plan.
Three steps for every product. Scoped in writing, placed through one counterpart, reported in your numbers.
01 · Brief
Brief → constraints
You tell us the audience. We tell you where they read, what each channel cannot do and what it costs. One figure, tied to an outcome.
02 · Place
IO → placements
Placements negotiated and booked through one counterpart. Nothing goes live before the IO is signed.
03 · Report
Weekly → wrap
Weekly reporting while live. Platform-reported figures are the system of record.
Questions about Adnex DSP
( answered )
One figure, tied to an outcome, on the face of the IO. Platform cost and client-facing cost are quoted separately and labelled.
The platforms. Platform-reported figures are the system of record for delivery.
Confidential by default. Client names, campaign names and commercial terms stay between us and the client unless the client approves naming in writing. We describe work by channel, format and result.
Tell us the audience.
We will tell you where they are, what each channel cannot do and what it costs.
New briefs
hello@adnex.io
How it starts
One figure, tied to an outcome. Constraints first.